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This feed is a creative inspiration tool — not a performance dashboard. It surfaces what's resonating on TikTok and Instagram right now, across a curated sample of accounts that US Content Fans are known to follow.
Use it to spot patterns in content formats, themes, and emotional drivers — not to evaluate individual posts or specific creators. A post ranking #1 here doesn't mean it's universally popular with all Content Fans; it means it's performing exceptionally well within our sample.
Audience tastes are naturally broader than any sample. Think of this feed as a directional signal — a way to ask "what kinds of content are pulling people in right now, and why?" — rather than a definitive chart.
Browse the feed for creative inspiration. Pay attention to the 📍 What tags (the content theme or format) and 💡 Why tags (the emotional driver behind the engagement) more than the post itself.
Use the audience modes (the tabs below the main navigation) to filter by fan mode. Each mode represents a different way Content Fans engage. When in Balanced Mode, they're following major brands, media, and voices to stay informed and entertained. When in Discovery Mode, they're looking for extensive perspectives to help share their own POV on emerging trends. And in Focused Mode, they have deeper, more concentrated interests, seeking to invest in the full ecosystem of their passions to fully immerse.
Use the Insights tab for a synthesised view. It clusters the top-performing What themes and surfaces the most common emotional drivers across the full dataset — useful for briefing creative teams.
The feed monitors 1,732 TikTok and 1,205 Instagram accounts — a mix of artists, fan accounts, entertainment, culture, and lifestyle creators that index strongly against Content Fans' audience modes.
Accounts are grouped into categories (Music, Entertainment, Sports, etc.) and tagged with audience affinity scores across five fan modes. These affinities are used to surface the most relevant content when you switch modes.
Each post is scored using a combination of engagement rate, recency, audience affinity, and reach. Engagement rate is calculated against views — specifically (likes + comments + shares) ÷ views — so it measures how strongly viewers actually responded to content they saw, not just how large the account is.
Recency is weighted so that older posts decay in rank over time, even if their absolute engagement numbers are high. The feed is intentionally biased toward what's working right now.
Audience affinity reflects how strongly each account's followers overlap with Content Fan audience modes — accounts with higher affinity to a given mode rank higher when that mode is active. Reach applies a logarithmic scale based on view count, so posts that have actually found a meaningful audience are weighted above micro-posts with very few views, even if those micro-posts have a high relative engagement rate.
In the "All" view, the relative size of each audience mode also influences rank, in order to best represent what a typical Content Fan would encounter.
The DSP Rank tab uses a simplified version of this score — see the footnote on that tab for details.
TikTok data is scraped automatically every few hours. Instagram data is pulled via the Meta Graph API, cycling through accounts at approximately 159 requests per hour. A full pass across all Instagram accounts takes around 9 hours; TikTok is faster. The header timestamps show when each platform's data was last updated.
The "refresh check" link in the top right shows the per-account freshness table if you want to inspect the scraper status.
Apple Music leads blended engagement at 35.6, about 29% clear of Amazon Music (27.7) and 53% clear of Spotify (23.2). The platforms split cleanly again: Apple Music dominates TikTok with a 79.6 average against Spotify's 31.8 and Amazon Music's 11.2, while Amazon Music takes Instagram at 39.6 ahead of Apple Music's 23.8 and Spotify's 19.7. The single highest-scoring post is Apple Music's NEXZ “Icons on Icons” clip with Brooke Reese on TikTok at 481.3, narrowly ahead of Amazon Music's karaoke-night Instagram post at 410.2 and Spotify's YEONJUN album announcement at 458.0 on TikTok.
Daisy Chain Fields is the moment right now, and it is bigger than its 1.4% share of the immediate slice suggests: Olivia Rodrigo's inaugural Irvine festival is generating a whole constellation of separately-trending performances — Chappell Roan's “HOT TO GO!” and “Red Wine Supernova”, Doechii in pink body paint for “ExtraL”, Mitski holding the crowd on “My Love Mine All Mine”, and a closing run of guest spots with Stevie Nicks, Alanis Morissette and Sarah McLachlan. Around it, the durable names hold: ENHYPEN's #BloodyParadise rollout is at 1.7% now and 2.5% across the broader week, and Aaron Parnas's dated news drops lead the broad set outright at 3.0% — both are habits, not spikes. Dolly Parton is the interesting third case at 1.5% now on 13 posts, sustained less by a release than by tribute and remembrance content, including from the festival stage. FC Barcelona spikes to joint-top of the immediate slice on only three posts, which is the shape of a flash moment; Lando Norris and Newcastle United sit lower now but higher broad, which is the shape of a fanbase that posts every day regardless of news.
The emotional read is that this audience shows up for belonging first and argument second. Identity & Belonging leads at 12.8%, and it is carried by exactly the accounts you would expect — club media like FC Barcelona and Newcastle United, and K-pop fandoms like ENHYPEN and LISA, where the post is a membership card as much as a piece of content. Values & Boundaries is a close second at 9.0% on a higher post count, and it is almost entirely political-commentary creators such as Aaron Parnas, whose audience treats a daily news recap as a moral position rather than information. Emotional Meaning at 6.1% is where the music actually lives — the festival clips, the Dolly Parton tributes, the family-moment creators like Larobenz — and it is the driver Amazon Music can most credibly own, because Social Status (5.0%) and Private Escape (1.6%) are both thin and largely already spoken for by sport and by ambient lifestyle content.